How auto-branding is applied to videos
Set your brand up once in Mozaik and every template and video inherits it automatically — colors, logo, and designed brand elements, with no hand-styling.
Written By David Kettner
Last updated 3 days ago
Mozaik keeps your videos on-brand automatically. You set your brand up once, and every template and video your team creates inherits it — the right colors, your logo, and professionally designed brand elements — without anyone styling a video by hand. That's what lets a team produce a high volume of video that all looks consistent.
There isn't a single "auto-branding" switch. Instead, a few pieces work together behind the scenes.
Your brand colors
Your brand colors live as color palettes in Settings → Organization → Design. Each palette is built from a Primary, Secondary, and Accent color, and one palette is marked as your Default. Mozaik maps these roles onto the graphics and text in your videos, so your colors flow through automatically — the default is applied out of the box, and your other palettes are available to pick from.
Your logo
Your logo is applied as a branded, animated element in the video — for example an on-brand logo slide for an intro or outro. Each template picks a logo through its Logo control (from your Saved logos), so the right mark shows up without you placing it by hand.
Designed brand elements
The polished moving parts — transitions, intros and outros, lower thirds, and branded slides — are brand kit elements. These are professionally designed and managed by Mozaik, and applied through scene layouts as you build. You don't design them yourself; they're reused across your videos so everything stays consistent.
It carries over automatically
Because your brand is set up at the account level, it follows your work forward. When you use a Library template, Mozaik applies your brand kit as it copies the template into your account — so a template pulled from the Library already follows your branding. New videos come out on-brand without a restyling step.
Good to know: You can still override branding for a single template using its Logo, Color, and Music controls in the builder. Automatic branding gives you a consistent starting point; the per-template controls let you adjust when a specific series needs it.
The pieces in one place
Three companion articles cover the specifics: setting up your brand colors in Design; setting the logo, color, and music on a template; and how brand kit elements work. Together they're what makes auto-branding happen — set once, applied everywhere.